Generic Issues
Media relations
Definition
Media relations is a specialist area of PR that focuses on promoting key messages about your organisation or cause through editorial coverage in the media. Editorial refers to the parts created by journalists, whereas advertisements and advertorials and paid-for sections.
Media relations can help:
- Raise media awareness of biodiversity, which in turn raises awareness among your target audience.
- Increases understanding of what you offer
- Create a positive profile of the organisation through good news stories and ongoing achievements.
Policies and legislation
Useful links
Read Full Post | Make a Comment ( None so far )Marketing & Public Relations
Definition
Marketing includes planning, promotion, media relations, product development, direct marketing, sponsorship and market research.
Advertising and PR also involve these elements, and are broadly concerned with promoting and selling products and services.
Policies and legislation
Useful links
- Direct Marketing Association
- Chartered Institute of Public Relations
- Institute of Practitioners in Advertising (IPA)
- Graduate Careers
- Plain English Campaign
- Patient Information Forum
- Scottish Accessible Information Forum (SAIF)
Documents
- Guide to Easy Read (2010) SAIF
- Communities in Control: Real People, Real Power (2008) Communities and Local Government
- Accessibility guidelines for producing information (2005) SCIE – This document looks at how to make sure information in accessible, that is, written and presented in a way so as to be easily understandable, in general and for various groups of people. The guidelines start with some general points about making information accessible and then includes information specific to different groups. Use of text, images, photographs, symbols, video, DVD and audio are covered.
Event management
Definition
Event management is considered to be a strategic marketing and communication tool by companies of all sizes. From product launches to press conferences, organisations create promotional events to help them communicate with clients and potential clients.
An event can be purely about information giving, or it can be engaging and interactive. Events give a unique opportunity for attendees to get involved in activities and discussions, and through involvement people are able to understand and retain the message better than any other method of communications.
Organisations might target their audience by using the news media, hoping to generate media coverage, which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.
Policies and legislation
Useful links
- National Outdoor Events Association
- The Conference Bureau
- Directory of event management organisers in Scotland
Documents
- Making events accessible guide (2012) SCIE
- ISBN 0-471-39687-7 – Twenty-First Century Global Event Management (The Wiley Event Management Series) by Joe Goldblatt
- ISBN 0-7506-6533-5 – Events Management (Events Management S.) by Glenn Bowdin, Johnny Allen, William O’Toole, Rob Harris & Ian McDonnell
Complaints, representation & compliments
Definition
Every local authority should have a procedure for considering any representations (including any complaints) which are made to them by a member of the public, or anyone acting on their behalf. This should relate to the discharge of, or any failure to discharge, any of their social care functions in respect of that person or body.
Policies and legislation
- The Local Government Act 1974
- Regulatory Reform (Collaboration between Ombudsmen) Order 2007
- The Local Government and Public Involvement in Health Act 2007
- Explanatory memorandum to The local authority social services and national health service Complaints (England) regulations
- Local Authority Social Services (Complaints Procedure) Order 1990
Association of Social Care Communicators 