Generic Issues

Media relations

Posted on March 5, 2013. Filed under: Generic Issues, Media relations |

Definition

Media relations is a specialist area of PR that focuses on promoting key messages about your organisation or cause through editorial coverage in the media. Editorial refers to the parts created by journalists, whereas advertisements and advertorials and paid-for sections.

Media relations can help:

  • Raise media awareness of biodiversity, which in turn raises awareness among your target audience.
  • Increases understanding of what you offer
  • Create a positive profile of the organisation through good news stories and ongoing achievements.

Policies and legislation

Useful links

Advertisements
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Marketing & Public Relations

Posted on March 5, 2013. Filed under: Generic Issues, Marketing & PR |

Definition

Marketing includes planning, promotion, media relations, product development, direct marketing, sponsorship and market research.

Advertising and PR also involve these elements, and are broadly concerned with promoting and selling products and services.

Policies and legislation

Useful links

Documents

  • Guide to Easy Read (2010) SAIF
  • Communities in Control: Real People, Real Power (2008) Communities and Local Government
  • Accessibility guidelines for producing information (2005) SCIE – This document looks at how to make sure information in accessible, that is, written and presented in a way so as to be easily understandable, in general and for various groups of people. The guidelines start with some general points about making information accessible and then includes information specific to different groups. Use of text, images, photographs, symbols, video, DVD and audio are covered.
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Event management

Posted on March 5, 2013. Filed under: Event management, Generic Issues |

Definition

Event management is considered to be a strategic marketing and communication tool by companies of all sizes. From product launches to press conferences, organisations create promotional events to help them communicate with clients and potential clients.

An event can be purely about information giving, or it can be engaging and interactive. Events give a unique opportunity for attendees to get involved in activities and discussions, and through involvement people are able to understand and retain the message better than any other method of communications.

Organisations might target their audience by using the news media, hoping to generate media coverage, which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.

Policies and legislation

Useful links

 Documents

  • Making events accessible guide (2012) SCIE
  • ISBN 0-471-39687-7 – Twenty-First Century Global Event Management (The Wiley Event Management Series) by Joe Goldblatt
  • ISBN 0-7506-6533-5 – Events Management (Events Management S.) by Glenn Bowdin, Johnny Allen, William O’Toole, Rob Harris & Ian McDonnell
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Complaints, representation & compliments

Posted on March 5, 2013. Filed under: Complaints, Generic Issues |

Definition

Every local authority should have a procedure for considering any representations (including any complaints) which are made to them by a member of the public, or anyone acting on their behalf. This should relate to the discharge of, or any failure to discharge, any of their social care functions in respect of that person or body.

Policies and legislation

Good practice examples

Useful links

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Social media

Posted on March 5, 2013. Filed under: Generic Issues, Social media |

Good practice examples

Salford City Council’s approach to social media guidance has been to have a relatively light touch and this has been adopted by adult social care. The reason for using the corporate guidance is that we are trying to encourage our ‘customers’ to have as normal a life as possible and to be active citizens. We are concerned that if we add in extra safeguards, then we are in danger of negating the benefits of social media. We haven’t had any experiences of people really ‘mis-using’ social media but we have had some online discussions, where citizens have disagreed with each other. We want to encourage this, which means not being afraid of what people might say and also trusting people and accepting that we might get criticised. You can look at the guidance we have on the internet at http://www.salford.gov.uk/socialmedia.htm and also all the guidance we have for staff on the intranet which has been made available in the resources section below.

Useful links

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