Marketing & PR

Marketing & Public Relations

Posted on March 5, 2013. Filed under: Generic Issues, Marketing & PR |

Definition

Marketing includes planning, promotion, media relations, product development, direct marketing, sponsorship and market research.

Advertising and PR also involve these elements, and are broadly concerned with promoting and selling products and services.

Policies and legislation

Useful links

Documents

  • Guide to Easy Read (2010) SAIF
  • Communities in Control: Real People, Real Power (2008) Communities and Local Government
  • Accessibility guidelines for producing information (2005) SCIE – This document looks at how to make sure information in accessible, that is, written and presented in a way so as to be easily understandable, in general and for various groups of people. The guidelines start with some general points about making information accessible and then includes information specific to different groups. Use of text, images, photographs, symbols, video, DVD and audio are covered.
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