Marketing & Public Relations

Posted on March 5, 2013. Filed under: Generic Issues, Marketing & PR |

Definition

Marketing includes planning, promotion, media relations, product development, direct marketing, sponsorship and market research.

Advertising and PR also involve these elements, and are broadly concerned with promoting and selling products and services.

Policies and legislation

Useful links

Documents

  • Guide to Easy Read (2010) SAIF
  • Communities in Control: Real People, Real Power (2008) Communities and Local Government
  • Accessibility guidelines for producing information (2005) SCIE – This document looks at how to make sure information in accessible, that is, written and presented in a way so as to be easily understandable, in general and for various groups of people. The guidelines start with some general points about making information accessible and then includes information specific to different groups. Use of text, images, photographs, symbols, video, DVD and audio are covered.
Advertisements

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: