Media relations

Posted on March 5, 2013. Filed under: Generic Issues, Media relations |

Definition

Media relations is a specialist area of PR that focuses on promoting key messages about your organisation or cause through editorial coverage in the media. Editorial refers to the parts created by journalists, whereas advertisements and advertorials and paid-for sections.

Media relations can help:

  • Raise media awareness of biodiversity, which in turn raises awareness among your target audience.
  • Increases understanding of what you offer
  • Create a positive profile of the organisation through good news stories and ongoing achievements.

Policies and legislation

Useful links

Advertisements

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: