Event management

Event management

Posted on March 5, 2013. Filed under: Event management, Generic Issues |

Definition

Event management is considered to be a strategic marketing and communication tool by companies of all sizes. From product launches to press conferences, organisations create promotional events to help them communicate with clients and potential clients.

An event can be purely about information giving, or it can be engaging and interactive. Events give a unique opportunity for attendees to get involved in activities and discussions, and through involvement people are able to understand and retain the message better than any other method of communications.

Organisations might target their audience by using the news media, hoping to generate media coverage, which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.

Policies and legislation

• Basic Food Hygiene
• Public Liability Insurance
• Licensing Act 2003
• Licensing (Scotland) Act 2005

Useful links

• National Outdoor Events Association
• The Conference Bureau
• Directory of event management organisers in Scotland

 Documents

• Making events accessible guide (2012) SCIE
• ISBN 0-471-39687-7 – Twenty-First Century Global Event Management (The Wiley Event Management Series) by Joe Goldblatt
• ISBN 0-7506-6533-5 – Events Management (Events Management S.) by Glenn Bowdin, Johnny Allen, William O’Toole, Rob Harris & Ian McDonnell