Media relations

Media relations

Posted on March 5, 2013. Filed under: Generic Issues, Media relations |


Media relations is a specialist area of PR that focuses on promoting key messages about your organisation or cause through editorial coverage in the media. Editorial refers to the parts created by journalists, whereas advertisements and advertorials and paid-for sections.

Media relations can help:

  • Raise media awareness of biodiversity, which in turn raises awareness among your target audience.
  • Increases understanding of what you offer
  • Create a positive profile of the organisation through good news stories and ongoing achievements.

Policies and legislation

Useful links

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